Rosendals Garden
Services
Web Design
Visual Direction
Graphic Design
Rosendal's Garden is a biodynamic garden in Stockholm — growing vegetables, fruit, and flowers, with a greenhouse café, farm shop, bakery, and plant shop on site. They also host events and weddings. The existing website had multiple pages of information. What it lacked was something that could speak to an international audience and invite them in — a single page that communicated the atmosphere as much as the facts.
2025
The concept was a single landing page in English, built around five things Rosendal's offers: the garden café and farm shop, the bakery and plant shop, a pick-your-own bouquet experience, events and weddings, and how to visit. The goal was a page that works as a first impression — you arrive, you understand the place, you know what to do next.
I developed the visual direction — warm, editorial, organic — and designed the landing page around it. The hierarchy was built to read as a narrative: the place, what it offers, how to experience it. I then built the design as a Framer template, making it reusable and adaptable for similar lifestyle and hospitality brands.
The project is a concept, but one that shows a specific sensibility: that a place with this much character deserves a page that communicates the feeling of being there, not just the information. The Framer template built from this design is available as a reusable resource for brands in the same space.
Self-initiated concept developed during a design course. All original brand assets, imagery, and photography belong to Rosendal's Garden and are used for conceptual presentation purposes only.